St Pete FL Headshot Photography

People ask us “how often should I update my headshot?” all the time. The industry standard is about every 2 years. However, this can vary for each individual. You want your headshot to look like you and your current look. Meaning, if you get a new style of haircut, hair color, facial hair, start wearing glasses, lose or gain a a significant amount of wait, cosmetic changes to your face or body, then it is time to update your headshot. You don’t want your perspective clients to meet you for the first time and think “wow, they do not look like at all what they do in their picture.” This is not only true for professional LinkedIn headshots, but also online dating photos.

In a recent study, 60% of people conducting a search online are more likely to choose a result that includes an image. If you have an online store, issue a press release, or have a Facebook business page, then publishing images and photos as a part of your business marketing is a must.

Jeff Bullas’ 6 Reasons Why Images are Important

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an eCommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

In other words, a picture is worth a thousand words and having an impact images on your social profile or website can go a long way.

Call us Today! 727-851-9965