Why a professional headshot is important for business Having a professional business portrait on your “about us” page will give your business a personal touch that it needs for people to see whom they are doing business with and makes your business seem friendlier. This also allows people to put a face to the name and will help with your first impression and helps establish that important long-term business relationship with your clients. A good business headshot will also give people an idea of your personality before they meet you. A smile portrays approachability, while a serious look portrays determination. It is important to think about how you would like to portray yourself to someone who has never met you. In my opinion, business professionals who are: attorneys, financial brokers, financial advisors, business consults, and accounting work best for more of a serious expression, whereas professionals in marketing, real estate agents, and sales agents should have a nice professi[...]